MMA fans in Serbia are getting their biggest event of the summer. On Saturday, August 1, the UFC will make its historic debut in Belgrade with UFC FIGHT NIGHT: MEDIC vs. RODRIGUEZ at the iconic Belgrade Arena—and leading sports betting operator Meridianbet is taking center stage as the event’s Official Presenting Partner.
A Major Milestone for Serbian Combat Sports
For the first time in history, the world’s premier mixed martial arts organization is bringing the Octagon to Serbia. To make the occasion even bigger, Meridianbet—which started its journey in Serbia 25 years ago—has stepped up as the exclusive sports-betting sponsor for the night.
Fight fans watching in person or tuning in around the world will see Meridianbet throughout the broadcast:
- Inside the Cage: Official branding featured inside the Octagon during the fights.
- On the Broadcast: Event key art, round card sponsorships, and featured commercials during the live arena show.
- Digital Coverage: Exclusive social media and digital content leading up to fight night across UFC channels.
25 Years in the Making
Meridianbet is no stranger to the fight game. The operator has backed combat sports for years—ranging from regional martial arts tournaments and youth programs to elite professional cards.
”Combat sports sponsorship has long been part of our brand strategy,” noted William Scott, CEO of Meridian Holdings. “Partnering with one of the most-watched properties in global sports is a natural next step as we continue to build visibility for our firm.”
With Uroš Medić taking on Jose Daniel Rodriguez in the main event, Belgrade Arena is set for an unforgettable night of fights backed by one of the region’s most recognized sports brands.
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